Tara Palanza

Orange County BMW Sales Representative

Alissa was awesome to work with. She is incredibly organized, easy to communicate with, and produces beautiful work. She created great invitations which everyone loved. I will definitely use her for my next project!

Melissa Seidl

Americo Direct/VP-Owner

Defined Designs has been Americo Direct’s sole graphic artist for 10 plus years. Alissa is very personable, professional and a pleasure to work with. She is a brilliant and creative designer who goes above and beyond the duties on each project she works on. Alissa will also work on a job immediately if needed as well as after hours and on weekends to ensure all deadlines are meet. Alissa’s desire to meet and exceed her client’s expectations make her an asset to any organization.

Eric Sanders

Is Public Relations Director

Alissa Bordwick is someone I’ve had the good fortune to work with. She has a keen eye for good quality design. A myriad of corporate clients I’ve worked with that have had their design influenced & implemented by Alissa’s steadfast work, have all been very, very pleased. She’s re-branded through her design work several firms I’ve worked with and developed new captivating logos. In addition to this she is a very trustworthy and kind human being.

Conrad Iwanicki

ISPR Marketing & Public Relations Expert

Alissa is a consummate professional… really easy to work with and meets deadlines without issue. I would recommend her to anyone in need of graphic design!

Beatriz Cabanas

USAIG Claims Services Supervisor 

Working with Alissa has been such a pleasure. She is professional & talented. She created my save the dates which people are still talking about today! My shower invites were beautiful & fit my theme perfectly. The wedding programs tied in with my theme and save the dates. She was all that I could have asked for & more. Cannot say enough about her!

Anthony Mendola

Quillslammer Publications Owner

As a novelist I require a book cover that must have a favorable impact on an observer interested in purchasing one my works. Alissa has never failed me or others in the writing world. She is extremely creative and when a potential buyer comes across her work they are driven to find out more. Alissa is also extremely diligent, has a high degree of integrity, and always on time when it comes to a deadline.

Skills

Print Production
Detail-Oriented
Time Management
Adaptability
Prototyping

Wireframing
Research
Collaboration
Problem-Solving
Accessibility
Iteration
Typography

Layout
Color Theory
Branding
Photo Editing
Collaboration
User Research
Usability Testing
User-Centered Design

Persona Creation
Journey Mapping
User Flows
Empathy

Tools

Photoshop
InDesign
Illustrator
Word
Excel

PowerPoint
Outlook
Canva
WordPress

Core Skills
and Tools

I believe continuous learning is key and that working together to build each other up is paramount in our overall success. Altogether, the collective experience of working on diverse projects and my love of continuous learning coupled with my passion to design meaningful and viable solutions drive me to continuously evolve as a designer.

The Process

Eric Sanders

Is Public Relations Director

Alissa Bordwick is someone I’ve had the good fortune to work with. She has a keen eye for good quality design. A myriad of corporate clients I’ve worked with that have had their design influenced & implemented by Alissa’s steadfast work, have all been very, very pleased. She’s re-branded through her design work several firms I’ve worked with and developed new captivating logos. In addition to this she is a very trustworthy and kind human being.

Conrad Iwanicki

ISPR Marketing & Public Relations Expert

Alissa is a consummate professional… really easy to work with and meets deadlines without issue. I would recommend her to anyone in need of graphic design!

Beatriz Cabanas

USAIG Claims Services Supervisor 

Working with Alissa has been such a pleasure. She is professional & talented. She created my save the dates which people are still talking about today! My shower invites were beautiful & fit my theme perfectly. The wedding programs tied in with my theme and save the dates. She was all that I could have asked for & more. Cannot say enough about her!

Anthony Mendola

Quillslammer Publications Owner

As a novelist I require a book cover that must have a favorable impact on an observer interested in purchasing one my works. Alissa has never failed me or others in the writing world. She is extremely creative and when a potential buyer comes across her work they are driven to find out more. Alissa is also extremely diligent, has a high degree of integrity, and always on time when it comes to a deadline.

Tara Palanza

Orange County BMW Sales Representative

Alissa was awesome to work with. She is incredibly organized, easy to communicate with, and produces beautiful work. She created great invitations which everyone loved. I will definitely use her for my next project!

Melissa Seidl

Americo Direct/VP-Owner

Defined Designs has been Americo Direct’s sole graphic artist for 10 plus years. Alissa is very personable, professional and a pleasure to work with. She is a brilliant and creative designer who goes above and beyond the duties on each project she works on. Alissa will also work on a job immediately if needed as well as after hours and on weekends to ensure all deadlines are meet. Alissa’s desire to meet and exceed her client’s expectations make her an asset to any organization.

First

I need to discover where the problem is and what’s working well and what isn’t. I’ll do this by doing competitive analysis, surveys, user interviews, user journeys and also by looking at existing data if it is available.

Then

I’ll highlight key insights from all my finding, cluster this information into categories and identify opportunities. Here I’ll also create user stories, figure out what the business and product requirements are and decide what needs to be priorities.

Next

I need to discover where the problem is and what’s working well and what isn’t. I’ll do this by doing competitive analysis, surveys, user interviews, user journeys and also by looking at existing data if it is available.

Finally

Ill create high fidelity designs, design documentations and hand off my work to the developers.

The Process

The Process

About

About

About

As an aspiring UX designer hailing from New York, I bring with me over 20 years of invaluable experience in Graphic Design. My unwavering dedication to meeting customers’ needs has propelled me towards the realm of user experience design. My guiding principle is centered around a user-centric approach, always striving to make well-informed decisions that lead to optimal outcomes. Having honed my skills in Graphic Design, I am adept at identifying customer pain points, conducting thorough research, and devising effective solutions that resonate with clients. This journey has also strengthened my organizational, time management, and self-motivational abilities. Now, I am eager to embark on a journey with an innovative team that prioritizes its clients’ user experience at the core of its mission.

As an aspiring UX designer hailing from New York, I bring with me over 20 years of invaluable experience in Graphic Design. My unwavering dedication to meeting customers’ needs has propelled me towards the realm of user experience design. My guiding principle is centered around a user-centric approach, always striving to make well-informed decisions that lead to optimal outcomes. Having honed my skills in Graphic Design, I am adept at identifying customer pain points, conducting thorough research, and devising effective solutions that resonate with clients. This journey has also strengthened my organizational, time management, and self-motivational abilities. Now, I am eager to embark on a journey with an innovative team that prioritizes its clients’ user experience at the core of its mission.

As an aspiring UX designer hailing from New York, I bring with me over 20 years of invaluable experience in Graphic Design. My unwavering dedication to meeting customers’ needs has propelled me towards the realm of user experience design. My guiding principle is centered around a user-centric approach, always striving to make well-informed decisions that lead to optimal outcomes. Having honed my skills in Graphic Design, I am adept at identifying customer pain points, conducting thorough research, and devising effective solutions that resonate with clients. This journey has also strengthened my organizational, time management, and self-motivational abilities. Now, I am eager to embark on a journey with an innovative team that prioritizes its clients’ user experience at the core of its mission.

Core Skills and Tools

I believe continuous learning is key and that working together to build each other up is paramount in our overall success. Altogether, the collective experience of working on diverse projects and my love of continuous learning coupled with my passion to design meaningful and viable solutions drive me to continuously evolve as a designer.

Skills

Print Production
Detail-Oriented
Time Management
Adaptability
Prototyping

Wireframing
Research
Collaboration
Problem-Solving
Accessibility

Iteration
Typography
Layout
Color Theory
Branding

Photo Editing
Collaboration
User Research
Usability Testing
User-Centered Design

Persona Creation
Journey Mapping
User Flows
Empathy

Tools

Photoshop
InDesign
Illustrator
Word
Excel

PowerPoint
Outlook
Canva
WordPress

What People Are Saying

What People
Are Saying